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Category: Retail

Building a club or loyalty program for small retailers

How Do I Create a Club for My Business?

Posted on June 22, 2017 stefaniaforbesLeave a commentPosted in Loyalty, Retail, Small Business

Did you know that it is 5-10x harder to acquire a new customer than it is to sell to an existing one? In fact, according to the Gartner Group, customer loyalty is important – 80% of your sales will come from just 20% of your existing customers. So – while getting new customers are important, […]

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“I’ve been reflecting a lot about my past experiences and I wanted to thank you for being such a great mentor and for believing in me. All the things I learned in my first job are fundamental to who I am today.”

Tiffany Yam, Planning, Performance and Analysis, CBC

I had the pleasure of working for Stefania during the formative months of my first foray into marketing. She was attentive, patient, and provided a wonderful role-model to develop myself and grow into a new career.

Cameron Smith, Content Marketing Specialist, Pragmatic TM

“As a communicator, I haven’t seen too many MBA grads who are better. This has to be a vital skill in digital marketing where the war for attention is fought and won with sharply formed ideas. She’s the one I’d rely upon to move my product or service forward, or give me a way to express a strategic intent in digital form.”

Douglas Reid, Associate Professor, Queen’s University

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John Towsley, Owner, BWyze

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Maida Rae, Advancement Officer, Queen’s University

“I would recommend Stefania to anyone. She is highly skilled and knowledgeable as well as being an incredibly hard-working, empathetic and efficient project manager and director. Since she took on her current role she has helped bring the Tutor Doctor brand to market in an entirely fitting way for our student-centric, family-orientated brand.”

Alex Scotchbrook, Franchisee, Tutor Doctor

“Stefania brings an insider view of the online space and deep understanding of the levers to help us increase customer engagement. Being passionate, she deeply cares about what she is contributing to the online community and balancing that responsibility with driving results for her clients.”

Vu Ngo, Sr. Online Strategy Manager, Microsoft

“Stefania is a pleasure to work with. Her subject matter knowledge is outstanding, her communication skills are excellent and her commitment to delivering results is unwavering. I have been working with Stefanie for just over a year and the impact that she has had on my business is very significant. I strongly endorse her work and would recommend her without any hesitation!”

Frank Milner, President, Tutor Doctor
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