One of the most important things to remember about marketing systems and tools is that they’re not magic. They work best when used as part of your overall strategy and process, rather than replacing it with tools! It’s easy for me (or anyone) get excited by shiny new objects; but we must always keep in […]
The 2022 Marketing team is going to be leaner and more strategic than ever before. While marketing has always, and will always be centred around relationships, with customers, employees and other stakeholders, the tools of the trade have changed. The 2022 marketing era will be about AI-based power tools, and platforms, whether human-centred, such as […]
In 2007, the New York Times proclaimed that in New York “Anywhere the Eye Can See, It’s Likely to See an Ad” and added “blank spaces” to the endangered list. If anything, over a decade later, the problem is even worse. If you have a great story to tell, how are you supposed to cut […]