Sometimes I wonder if 500 years from now, the new year will begin in September. As I look around me, I am seeing people in motion, and making changes. Disruption is sometimes in order to create action and get unstuck. Here is a collection of podcasts and webisodes which will inspire change and a new […]
Marketing a franchise online is an easy thing to do, but a difficult thing to do well. While most people know how to create a franchise site and even basic campaigns, it is very hard to actually create deals based on online tactics. It is not just about checking activity off of a to do […]
The podcasts this month have quite the variety… from understanding the deeper psychology of Google, to providing you with practical Instagram tips to building an Art empire in New York. It is simply the most interesting time in HISTORY to be in Marketing with everything that is going on! These Podcasts should get you in […]
Business can be a battle, are you ready? Today on Facebook Live, I discussed my four-part system for optimizing reviews. I have had success with this on Google Maps, Indeed and Facebook, but I think it could work for other sites as well, such as Capterra or TripAdvisor, depending on your vertical. Here are some […]
Did you know that it is 5-10x harder to acquire a new customer than it is to sell to an existing one? In fact, according to the Gartner Group, customer loyalty is important – 80% of your sales will come from just 20% of your existing customers. So – while getting new customers are important, […]
Are you looking for a way to persuade people into a new way of thinking? In a recent Podcast from CBC’s The Current, Anna Maria Tremonti interviews researcher Seth Stephens-Davidowitz on What Google Searches Reveal about the Human Psyche. Seth has spent years studying millions of Google searches and found some shocking insights into the […]
Discover how you can combine Marketing with Mindfulness in this thoughtful presentation. Mindfulness has been proven to reduce stress, improve focus and enhance “cognitive flexibility”. Mindful Marketing from Stefania Sigurdson Forbes MBA
So – you are really good at what you do, and you are moving up the food chain in terms of being a marketer. Either you are starting to manage a team, or you are building your own business. Congrats – it is not easy to get there, and only a small percentage of us […]
Marketing has changed more in the past 5 years than it has in the past 20. How can you keep up with all of this while you are so busy with everything else? Listen to Podcasts! If you are trying to keep up to speed with the latest digital trends, this is a great habit […]