One of the most important things to remember about marketing systems and tools is that they’re not magic. They work best when used as part of your overall strategy and process, rather than replacing it with tools! It’s easy for me (or anyone) get excited by shiny new objects; but we must always keep in […]
The 2022 Marketing team is going to be leaner and more strategic than ever before. While marketing has always, and will always be centred around relationships, with customers, employees and other stakeholders, the tools of the trade have changed. The 2022 marketing era will be about AI-based power tools, and platforms, whether human-centred, such as […]
Hi there – if you are as passionate as I am about making the office environment healthier and happier for everyone, check out the Office Detox podcast.
Sometimes I wonder if 500 years from now, the new year will begin in September. As I look around me, I am seeing people in motion, and making changes. Disruption is sometimes in order to create action and get unstuck. Here is a collection of podcasts and webisodes which will inspire change and a new […]
Marketing a franchise online is an easy thing to do, but a difficult thing to do well. While most people know how to create a franchise site and even basic campaigns, it is very hard to actually create deals based on online tactics. It is not just about checking activity off of a to do […]
The podcasts this month have quite the variety… from understanding the deeper psychology of Google, to providing you with practical Instagram tips to building an Art empire in New York. It is simply the most interesting time in HISTORY to be in Marketing with everything that is going on! These Podcasts should get you in […]
Business can be a battle, are you ready? Today on Facebook Live, I discussed my four-part system for optimizing reviews. I have had success with this on Google Maps, Indeed and Facebook, but I think it could work for other sites as well, such as Capterra or TripAdvisor, depending on your vertical. Here are some […]
Did you know that it is 5-10x harder to acquire a new customer than it is to sell to an existing one? In fact, according to the Gartner Group, customer loyalty is important – 80% of your sales will come from just 20% of your existing customers. So – while getting new customers are important, […]
Are you looking for a way to persuade people into a new way of thinking? In a recent Podcast from CBC’s The Current, Anna Maria Tremonti interviews researcher Seth Stephens-Davidowitz on What Google Searches Reveal about the Human Psyche. Seth has spent years studying millions of Google searches and found some shocking insights into the […]