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Author: stefaniaforbes

Marketing Podcasts

5 Podcasts Every Marketer Should Listen To in July 2017

Posted on July 3, 2017 stefaniaforbesLeave a commentPosted in Uncategorized

The podcasts this month have quite the variety… from understanding the deeper psychology of Google, to providing you with practical Instagram tips to building an Art empire in New York.  It is simply the most interesting time in HISTORY to be in Marketing with everything that is going on! These Podcasts should get you in […]

How Do I Get More Reviews on Google Maps?

Posted on June 27, 2017 stefaniaforbesLeave a commentPosted in Reputation, Reviews

Business can be a battle, are you ready? Today on Facebook Live, I discussed my four-part system for optimizing reviews. I have had success with this on Google Maps, Indeed and Facebook, but I think it could work for other sites as well, such as Capterra or TripAdvisor, depending on your vertical. Here are some […]

Building a club or loyalty program for small retailers

How Do I Create a Club for My Business?

Posted on June 22, 2017 stefaniaforbesLeave a commentPosted in Loyalty, Retail, Small Business

Did you know that it is 5-10x harder to acquire a new customer than it is to sell to an existing one? In fact, according to the Gartner Group, customer loyalty is important – 80% of your sales will come from just 20% of your existing customers. So – while getting new customers are important, […]

Seth Stephens-Davidowitz

Insights into Changing Minds Based on Google Search Research

Posted on June 21, 2017June 22, 2017 stefaniaforbes2 CommentsPosted in Research

Are you looking for a way to persuade people into a new way of thinking?  In a recent Podcast from CBC’s The Current, Anna Maria Tremonti interviews researcher Seth Stephens-Davidowitz on What Google Searches Reveal about the Human Psyche. Seth has spent years studying millions of Google searches and found some shocking insights into the […]

Project Manager’s Dilemma

Posted on June 15, 2017 stefaniaforbesLeave a commentPosted in Uncategorized

Mindful Marketing Presentation

Posted on June 10, 2017June 22, 2017 stefaniaforbesLeave a commentPosted in MIndful, Presentations

Discover how you can combine Marketing with Mindfulness in this thoughtful presentation. Mindfulness has been proven to reduce stress, improve focus and enhance “cognitive flexibility”. Mindful Marketing from Stefania Sigurdson Forbes MBA

Change Your World’s Guide to Scaling Your Marketing

Posted on June 9, 2017 stefaniaforbesLeave a commentPosted in Uncategorized

So – you are really good at what you do, and you are moving up the food chain in terms of being a marketer. Either you are starting to manage a team, or you are building your own business. Congrats – it is not easy to get there, and only a small percentage of us […]

5 Podcasts Every Marketer Should Listen To

Posted on June 1, 2017July 3, 2017 stefaniaforbesLeave a commentPosted in Uncategorized

Marketing has changed more in the past 5 years than it has in the past 20. How can you keep up with all of this while you are so busy with everything else? Listen to Podcasts! If you are trying to keep up to speed with the latest digital trends, this is a great habit […]

Helping Our Oversaturated Consumer

Posted on May 23, 2017 stefaniaforbesLeave a commentPosted in Marketing Teams, MIndful

In 2007, the New York Times proclaimed that in New York “Anywhere the Eye Can See, It’s Likely to See an Ad” and added “blank spaces” to the endangered list. If anything, over a decade later, the problem is even worse. If you have a great story to tell, how are you supposed to cut […]

Mindful Marketing – June 8th

Posted on May 22, 2017 stefaniaforbesLeave a commentPosted in Events, MIndful

Business Results + Peace of Mind = ? Someone thought of peanut butter and jelly. Someone thought of Hall and Oates (whether you like it or not ;)). Now I am bringing together my two passions – Mindfulness and Marketing. At 11:00 on June 8th I am doing a FREE online training about bringing this […]

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Testimonials

“I’ve been reflecting a lot about my past experiences and I wanted to thank you for being such a great mentor and for believing in me. All the things I learned in my first job are fundamental to who I am today.”

Tiffany Yam, Planning, Performance and Analysis, CBC

I had the pleasure of working for Stefania during the formative months of my first foray into marketing. She was attentive, patient, and provided a wonderful role-model to develop myself and grow into a new career.

Cameron Smith, Content Marketing Specialist, Pragmatic TM

“As a communicator, I haven’t seen too many MBA grads who are better. This has to be a vital skill in digital marketing where the war for attention is fought and won with sharply formed ideas. She’s the one I’d rely upon to move my product or service forward, or give me a way to express a strategic intent in digital form.”

Douglas Reid, Associate Professor, Queen’s University

“Stefania gets it… plain and simple. Says what she means, does what she says.”

John Towsley, Owner, BWyze

“Stefania combines a strong business sense with incredible energy and enthusiasm for her work. She finds creative and innovative ways to improve the bottom line, communicates clearly and effectively, and motivates her team to achieve their goals.”

Maida Rae, Advancement Officer, Queen’s University

“I would recommend Stefania to anyone. She is highly skilled and knowledgeable as well as being an incredibly hard-working, empathetic and efficient project manager and director. Since she took on her current role she has helped bring the Tutor Doctor brand to market in an entirely fitting way for our student-centric, family-orientated brand.”

Alex Scotchbrook, Franchisee, Tutor Doctor

“Stefania brings an insider view of the online space and deep understanding of the levers to help us increase customer engagement. Being passionate, she deeply cares about what she is contributing to the online community and balancing that responsibility with driving results for her clients.”

Vu Ngo, Sr. Online Strategy Manager, Microsoft

“Stefania is a pleasure to work with. Her subject matter knowledge is outstanding, her communication skills are excellent and her commitment to delivering results is unwavering. I have been working with Stefanie for just over a year and the impact that she has had on my business is very significant. I strongly endorse her work and would recommend her without any hesitation!”

Frank Milner, President, Tutor Doctor
See all our testimonials

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